Before The WordPress site, as recorded.After The rebuilt preview shown in the demonstration.
Read the visual walkthrough
The recording begins with the original WordPress website and its service and media sections.
The brief asks Marlow to rebuild the site as custom code, keeping the English content, section order, and visual direction.
Marlow plans the rebuild, maps the sections, and writes the code.
The rebuilt preview shows the homepage and content sections with refreshed typography and layout.
The recording is edited and does not establish total migration time. Before-and-after performance measurements and a separate published rebuilt-site link were not provided.
Keep what you love about your site. Ask Marlow to handle the move.
A THOUGHTFUL MOVE
Your existing website. A new foundation.
You don’t need to start from a blank page. Tell Marlow you want to migrate your current WordPress site, keeping the content and design you want to carry over.
YOUR FIRST MESSAGE TO MARLOW
“Migrate my existing WordPress site at [your website URL] to a codebase I own. Keep my content and design, and help me preserve my URLs and SEO.”
Share the features and integrations that matter. Marlow can help you work through what needs to come with you.
01
Share your WordPress site.
Give Marlow your existing website URL and ask it to migrate the site. Tell it which pages, design details, and features you want to keep.
02
Let Marlow help with the move.
Work with Marlow to bring your content and design into your own codebase. Review the migrated site and check forms, plugins, and integrations together.
03
Review, launch, then grow.
Check URLs, redirects, and metadata before switching over. Once your migration is complete, maintain your site or ask Marlow for new features whenever you need them.
LESS FRICTION. MORE FREEDOM.
A better home for the website you’ve outgrown.
WordPress got you started. Your own codebase puts you in control of what comes next.
Built to move faster.
Leave unused theme code and plugin scripts behind. A focused website can deliver lighter pages, faster interactions, and a better experience for every visitor.
A smaller attack surface.
Reduce reliance on third-party plugins. Own your dependencies and build only what you need, with security updates and backups that stay part of the plan.
SEO without the workarounds.
Take direct control of your page titles, structured data, internal links, and Core Web Vitals. Give search engines a clean, crawlable foundation.
SHOW, DON’T JUST TELL
What changes when you leave WordPress?
Three short explainers about performance, security, and SEO. These illustrate the approach; they do not show a completed customer migration.
No audio needed ↘
01 / PERFORMANCE
Less weight. More website.
Migrate your existing WordPress site with Marlow, then reduce unnecessary theme files and plugin scripts so your content can load sooner.
Read this guide
Keep the content. Lose the extra weight.
Ship only the scripts your pages need.
Optimize images, fonts, and caching.
Measure Core Web Vitals before and after.
02 / SECURITY
Fewer plugins. Fewer loose ends.
Replace a stack of plugin dependencies with features built for your business, then keep your new site protected with a clear maintenance plan.
Read this guide
Audit every plugin and integration.
Replace only the features you actually use.
Protect accounts, forms, and user data.
Keep dependencies updated and backups tested.
03 / SEARCH VISIBILITY
Give good content a better home.
Take control of metadata, page structure, and crawlability. Learn the migration essentials that help search engines find your rebuilt website.
Read this guide
Inventory your content and indexed URLs.
Keep valuable pages and metadata intact.
Redirect changed URLs with permanent 301s.
Submit your sitemap and monitor indexing.
PRESERVE WHAT YOU’VE BUILT
How to migrate WordPress without overlooking your SEO.
This move replaces WordPress with your own codebase. It is more than a hosting transfer: content, functionality, and search visibility each need a plan.
Before: inventory your site.
Export your content and media. Record indexed pages, top landing pages, traffic, titles, descriptions, canonicals, and internal links. List every form, plugin, and integration you rely on.
During: preserve your URLs.
Keep useful content and existing URL paths wherever possible. Map each changed page to a relevant destination with a permanent 301 redirect. Transfer image alt text and check mobile layouts, forms, and crawlable HTML.
After: check and monitor.
Check redirects, status codes, canonicals, and accidental noindex rules. Publish an updated sitemap, submit it in Google Search Console, and watch indexing, 404s, conversions, and organic traffic after launch.
WHAT CAN COME WITH YOU
Start with the website you already have.
These illustrative migration plans show what to discuss with Marlow. They are examples, not customer case studies or measured results.
A business website
Carry over your service pages, brand, images, contact forms, and local business details. Keep the pages your campaigns link to, then check enquiry forms and conversion tracking before switching.
A content-rich blog
Move articles, authors, dates, categories, and media. Preserve article URLs and useful internal links. Review pagination, feeds, structured data, and image references so older content stays discoverable.
A store or membership site
Plan products, customer accounts, orders, subscriptions, and payment integrations separately. Validate data and checkout in a preview, with a cutover plan for changes made while the migration is underway.
MEASURE THE DIFFERENCE
A faster site should have evidence.
Record a baseline on your current WordPress pages, then compare the same pages after migration using the same device and test conditions. These are Core Web Vitals targets, not results measured on your site.
LCP: 2.5 seconds or less
Largest Contentful Paint measures how soon the main content appears. Reduce oversized images, blocking scripts, and slow responses.
INP: 200 milliseconds or less
Interaction to Next Paint measures responsiveness to clicks and taps. Keep scripts focused and check real forms, menus, and important interactions.
CLS: 0.1 or less
Cumulative Layout Shift measures visual stability. Reserve space for images and video, and use stable font loading to keep content from jumping.
Assess these targets at the 75th percentile of real visits. Use PageSpeed Insights and Search Console field data when available; lab checks help diagnose issues but do not replace real visitor data. Rankings and performance gains depend on the implementation.
BUILD WHEN YOU NEED TO. SAVE WHEN YOU DON’T.
Big plans. Smaller ongoing costs.
One flexible rhythm for your website. Migrate and build at $39/month, step down when you’re done, and come back whenever you need more.
BuildMaintainBuild again, anytime
While you create
Build mode
For migrating your WordPress site and building what comes next.
$39/month
Your building and upgrading mode
Ask Marlow to migrate your existing site
Build the features your business needs
Make improvements and add new capabilities
Return whenever you have something to build
Once you’re done building
Maintain mode
For the quieter months. Keep your project in maintenance mode.
Build for a month, maintain for eleven? That’s $148.89/year in platform fees. Domains, external hosting, and paid integrations may cost extra.
GOOD QUESTIONS
A little clarity before you move.
From protecting your search visibility to switching plans, here’s what to know.
What is WordPress migration with Marlow?
It means rebuilding your existing WordPress website as a codebase you own, with Marlow helping carry over the content, design, and features you choose. This differs from moving the same WordPress installation to another hosting provider. Share your site URL and review the migration requirements before starting.
Can I keep my domain, design, and existing URLs?
You can plan to retain your domain, visual design, and URL paths. Review every important page in the new site before launch. If a URL must change, configure a permanent 301 redirect to its closest relevant replacement. Change domain routing only when the new site and redirects are ready.
Will my WordPress plugins transfer automatically?
WordPress plugins do not run directly in a new non-WordPress codebase. Identify the features each plugin provides, then replace or rebuild the ones you still need. Content exports, private data, stores, and membership accounts can require additional access and a separate migration plan.
Can I ask Marlow to migrate my existing WordPress site?
Yes. Start by sharing your current WordPress website URL and asking Marlow to migrate it to a codebase you own. Tell Marlow which content, design details, pages, and features you want to keep. Work through any content exports or integrations it needs, then review the migrated site, URLs, redirects, and SEO before launch. You can keep your current look and make improvements later.
Why move from WordPress to a custom codebase?
A purpose-built website gives you direct control over the code, design, performance, and technical SEO. You can remove unused theme assets and plugin dependencies, while keeping the content and features your business actually needs.
Will moving away from WordPress improve my SEO?
It can improve the technical foundation: lighter pages, semantic HTML, structured data, and control over metadata. Rankings are not guaranteed. Content quality, links, competition, and a careful migration still matter.
How do I protect my existing search rankings?
Inventory your indexed URLs before rebuilding. Preserve useful content, page titles, descriptions, internal links, and URL paths where possible. Map changed URLs to permanent 301 redirects, update your sitemap, and monitor indexing in Google Search Console after launch.
How do Build and Maintain mode work?
Build mode costs $39 per month while you migrate your WordPress site and build your software. When you are done building, switch to Maintain mode at $9.99 per month. When you want to add features or make upgrades, switch back to Build mode at $39 per month, then return to Maintain when you are finished.
Does custom code mean my site is completely secure?
No website is automatically secure. Removing WordPress plugins can reduce a common source of vulnerabilities, but your new site still needs dependency updates, secure authentication, backups, monitoring, and careful handling of user data.
Can I move a blog, store, or membership site?
Yes, but the migration scope differs. Content sites need article and media migration. Stores and memberships also need a plan for products, orders, accounts, payments, and integrations. Audit these requirements before replacing your current website.
Does the monthly price cover every running cost?
The prices shown describe the Build and Maintain platform modes. Domain names, external hosting, payment processing, and paid third-party services may have separate costs. Confirm the services your project needs before migrating.
YOUR NEXT CHAPTER STARTS HERE
You already have a website. Keep moving forward.
Move away from WordPress without starting over. Start with your site, then build what’s next.
